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For example, create a series of instructional videos that demonstrate how unsafe most houses are, and simple ways for people to correct this problem. Email marketing is a must for a private security company, because it personalizes the services you offer and gives you the chance to go after prospects that are in the market for what you’re selling. For example, let’s say that with the help of a lead generation service you’ve developed a contact list of businesses in your area with existing security contracts that are set to expire within the next couple of months. After you’ve confirmed contact names and email addresses, implement an email marketing campaign to reach these prospects, and communicate the differences that make your security company superior to the one that your prospects are using. It’s not necessary to bad mouth the competition. In fact, you’ll likely gain more attention by simply focusing on the niche services you offer that aren’t available with the other security companies.

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We dressed Here's what to read, cook, watch, play, listen to and do while staying safe at home. Make something awesome Take the fast and fun style quiz to discover your unique style DNA. French Country Style. Part of the key to becoming a fashionista is figuring out your personal style then finding specific wardrobe pieces that highlight it. You can find quizzes from HGTV , Apartment Therapy , Better Homes and Gardens , HomeGoods , My Domaine , and Emily Henderson . The walls may look bare, and the rooms may be empty, but really, your new place is brimming with possibility: Every blank space is an opportunity to show off your style!But before you start shopping, you should know what your style actually is .